How Does an Autoresponder Work?

Everyone keeps talking about autoresponders, but how do they actually work? As soon as you start building a list you want create an autoresponder sequence. This allows interaction with your list and gives you the opportunity to gain their confidence by providing quality content. An autorseponder sequence is a series of emails you send to your list over a predefined time frame. The emails are set to be automatically sent, so once it's set up there is no more work required on your part. The autoresponder will take care of the rest.Let's assume you have 10 emails you want to send to your list of prospects. Remember, a visitor becomes a prospect when they sign up to your list. Upon joining they will receive an email to thank them for joining and may also require they confirm their email address by clicking a link in the welcome email. When a visitor signs up, joins your list and becomes a prospect this will be known as day zero. This allows you to create the autoresponder sequence so that emails go out on a particular day for each prospect.

Let's assume you have ten emails to send out over a ten week time period. You might decide the first email in your series should go out on day 7 and then one email each week after that. You would set up your autoresponder to send one email each week for 10 weeks, so 1st email would be sent day 7, 2nd email day 14, 3rd email day 21 and so on. Each prospect receives exactly the same emails at exactly the same time depending on their joining date. This way everyone on your list receives the same customer experience.When creating the emails within your autoresponder it's a good idea to make sure the number of characters across the page is no more than 50. This ensures the email is easy to read and is more likely to be read by a greater majority of prospects. This is why newspaper articles are always written in columns because it's easier to read. A good way to check this is to type "0123456789" and paste this five times across the page. If you notice how all the top internet marketers format their emails they never go far across the page.Having an autoresponder sequence in place is vital to communicating with your list. But there are bound to be instances where you need to mail to your list all at the one time. In this situation you will need to send a broadcast. A broadcast is prepared in the same way as your other emails, but once you have finished simply click send and the broadcast will instantly go out to everyone on your list. Be careful to test the broadcast before mailing to your list to check the links in the email are working. Once you have tested the email and are satisfied with it, click send and that's it. You have just sent an email to your entire list at the push of a button.